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Is SUGARFISH Coming to Clifton?

by Samantha Impaglia
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The Northern New Jersey area is full of incredible sushi restaurants. Over the past few days, The Montclair Girl has received a few inquiries about New York City and Los Angeles-based sushi restaurant, SUGARFISH — asking if it would be coming to Passaic County after noticing a listing for SUGARFISH by Sushi Nozawa at 610 Brighton Road on CulinaryAgents.com. According to a statement from someone close to the business, SUGARFISH runs a fish market in the Clifton space, and it will not be a new restaurant. Read on for what we know about SUGARFISH’s presence in Clifton, New Jersey.

sugarfish sushi clifton nj

The Details

A listing on CulinaryAgents.com says that SUGARFISH by Sushi Nozawa is set to open at 610 Brighton Road in Clifton, New Jersey. The page, which states the sushi and Japanese restaurant is a part of Sushi Nozawa LLC, lists the restaurant as upscale casual dining that’s “Opening Soon.” Montclair Girl readers have also been sending screenshots of the listing.

Upon further investigation, someone close to the business shared with The Montclair Girl that SUGARFISH actually just runs a fish market in the Clifton space, and it will not be a new restaurant.

Read More: Team Behind SLA Thai Opening New Japanese Restaurant in Montclair This March

About SUGARFISH

SUGARFISH by Sushi Nozawa is a sushi and Japanese restaurant that self-describes as “fanatical in delivering the highest quality sushi experience, consistently, for people who really love sushi.”

 

 
 
 
 
 
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A post shared by SUGARFISH | LA • NYC • OC (@sugarfishbynozawa)

 

Per its website, the original idea for SUGARFISH was a conversation over dinner between famed sushi chef Kazunori Nozawa, who opened Sushi Nozawa in Los Angeles in 1978, and Jerry Greenberg, a long-time fan and friend of Nozawa. Nozawa’s mission for 40 years remained simple: bring traditional Japanese sushi to America. Four decades after opening Sushi Nozawa in Studio City, Nozawa and Jerry with co-founders Tom Nozawa, Lele Massimini, Cameron Broumand, and Clement Mok created SUGARFISH with Nozawa’s demand for perfection and his commitment to sushi prepared in the traditional Japanese style.

 


 

Every piece of sushi served here is hand-selected by the team. On the menu, customers will find a variety of Nozawa-style sushi — the restaurant has a strict adherence to traditional sushi, meaning there are no California rolls, spicy tuna rolls, or teriyaki.

 

 
 
 
 
 
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A post shared by SUGARFISH | LA • NYC • OC (@sugarfishbynozawa)

 

The menu is broken up into categories including lunch specials, sashimi + edamame, sushi, hand + cut rolls, and limited availability items like albacore belly and pink lobster. Some of the sushi options include salmon or tuna sashimi, bay scallops, Nozawa-style shrimp, Japanese Yellowtail, and cucumber rolls, among other options. Tea, water, soda, beer, sake, and wine are also served at SUGARFISH.

The restaurant is also known for its take-out boxes (pictured below) — which breaks down what is in the box, as well as what condiments go with each piece of sushi. 

 

 
 
 
 
 
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A post shared by SUGARFISH | LA • NYC • OC (@sugarfishbynozawa)

 

SUGARFISH by Sushi Nozawa currently has five locations in New York City (with an Upper West Side location coming soon), as well as 11 locations in Los Angeles, California.

See More: The Best Sushi in Hoboken and Jersey City

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