After Some Delays, Athleta Store Finally Opening This Week in Montclair

Written by:

Athleta is branching out to Upper Montclair. The brand known for its premium performance apparel for women and girls will open a new store at 629 Valley Road, taking over Gap’s former location. This will be Athleta’s 14th location in New Jersey. The other locations include Bridgewater, Cherry Hill, Edgewater, Hoboken, Marlton, Morristown, Paramus, Princeton, Sea Girt, Shrewsbury, Wayne, Westfield, and Woodcliff Lake. Read on to learn more about Athleta and what shoppers can expect to find inside.

athleta store exterior coming soon

^Another Athleta location

(Photo credit: Gap Inc.)

What’s Inside

Similar to the other locations, the Montclair store will have new arrivals, plenty of activewear and performance sportswear, as well as swimwear, sleepwear, outerwear, and accessories (bags, hats, socks, shoes, water bottles, workout gloves, and gear, etc). The store will most likely also carry Athleta Girl, the company’s apparel line for girls ages 6 to 14, which launched in the spring of 2016.

Read More: Butler + the Board Charcuterie to Open Shop in Montclair

What’s Athleta most known for? Its leggings! The leggings are flying off the shelves since there are many different styles, prints, and designs. Women love to wear them for Yoga or Pilates and for all-around comfort at home or while running errands.

There are various collections to choose from like Salutation Stash, Elation, Ultimate Stash, and Delancey. Plus, the majority have wicking technology (pulls sweat away from the body so it can evaporate faster), are quick-drying (dries in a “flash”), and are breathable.

athleta store leggings

(Photo credit: Gap Inc.)

Athleta’s design philosophy is “high tech, low impact,” which showcases the company’s dedication to sustainability. In 2018, Athleta has become a “proud” business that became certified B Corp, meaning it has met the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

In a January 2021 press release, Athleta announced the expansion of extended sizing (1X-3X or sizes 18-26) to 350 styles across its collection. For Spring 2021, 70 percent of the Athleta collection became available in sizes 1X-3X.

athleta clothing montclair

(Photo credit: Gap Inc.)

The Athleta Community

Athleta’s mission, per the website, states, “Athleta stores in New Jersey deliver performance apparel designed with a mission to empower all women and girls to realize their limitless potential. Because when women and girls are strong, there’s nothing we can’t accomplish together. This is the Power of She.”

Furthermore, “Athleta stores in New Jersey are part fitness studio, part community gathering place and the perfect place to come and get inspired, together. Our stores offer fitness classes, free hemming, and free fit styling to help you find the best styles for whatever moves you.”

athleta store interior montclair

(Photo credit: Gap Inc.)

AthletaWell is Athleta’s community platform that hosts various conversations about well-being and health, as well as virtual events, led by experts in the industry. Here, those part of the community can also have access to pre-recorded exclusive obé fitness classes.

Stay Tuned

Montclair Girl learned that Athleta’s new location in Montclair will open on November 19th at 11AM. There will be deals, giveaways, and activities surrounding the grand opening for the community to get involved, we’re told. Down the road, customers can even lookout for exciting events, fitness classes, and one-on-one styling sessions.

athleta store opening soon montclair

(Photo credit: Gap Inc.)

See More: Taïm, a Mediterranean Restaurant Opens in Belleville

Like other stores, customers can get rewarded for shopping. Athleta has its own rewards membership program shared with its three brands: Gap, Banana Republic, and Old Navy. To become a member, customers can either sign up for free to earn one point for every dollar spent on a purchase, or customers can apply for the credit card where they’ll get 20 percent off their first purchase and earn five points for every dollar spent.

To stay in the know, make sure to follow us on Instagram here and for all things Athleta, follow the brand’s Instagram here.


Written by:

Originally from South Jersey, Diana has made her way up the turnpike and has found North Jersey to be her permanent fixture these past seven years. Montclair happens to be the perfect place to meet long-distance friends and family, especially with all the various restaurant offerings and adorable boutique shops. Diana writes in her spare time and works as a reporter for a national celebrity magazine. After a long day, what Diana enjoys the most is working out, playing with her kitten Chloe and catching up on the latest Bachelor or Real Housewives episode.


Appears within: