All About Sweet Avenue Bakery, a Vegan Bakery in Rutherford

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Think of a perfect cake with a fluffy, moist interior, a rich, deep chocolate flavor, and just the right amount of sugary icing. Sounds pretty delicious, doesn’t it? Well, what if we told you it was vegan? You might not believe it, but that dream comes true at Sweet Avenue Bake Shop, a 100% vegan bakery that also offers soy-free and gluten-free options. Can yummy cakes be made without eggs and dairy? You bet. This shop has some seriously delicious treats that can be enjoyed by those with even the most restrictive diets. Read on to learn more about what to expect at Sweet Avenue Bakery in Rutherford located at 153 Park Avenue.

About the Bakery

Sweet Avenue Bakery

(Photo credit: @sweetavenuebakeshop)

Sweet Avenue Bakery is a small storefront in Rutherford full of personality. With its hot pink cupcake logo and vintage-inspired style, the shop feels like a modern take on a 1950’s sweet store. You can almost imagine this spot as the hangout for New Jersey’s version of the vegan “Pink Ladies.”

The shop is 100% vegan and does not use dairy products like eggs or milk, or other animal products like gelatin or honey. Some of the products are available gluten-free or soy-free.

Sweet Avenue Bakery

(Photo credit: @sweetavenuebakeshop)

While the shop does offer gluten-free and soy-free products, it is not strictly a gluten-free/soy-free facility and does use wheat flour or soy products for other recipes. It also does not use tree nuts or any nut flour in recipes, but they emphasize that the raw materials they bake with may be processed in facilities that also process nuts.

Sweet Avenue uses separate baking utensils for these reasons, but cross-contamination is possible, and the same ovens are used. 

Read More: New to Montclair: Vanilla Heaven, a European-Style Bakery

Disclaimer: Please use your discretion when purchasing products if you or your family members have severe allergies.

The Desserts

Sweet Avenue Bakery

(Photo credit: @sweetavenuebakeshop)

Delicious, moist cakes are not the only thing available at Sweet Avenue.  There’s an extensive selection of cupcakes, truffles, and small vegan snacks that will make any party a hit. 

Iconic flavors, like vanilla, chocolate, and red velvet are ready for pick up. Don’t forget to taste the other cupcakes on the menu – confetti, strawberry shortcake, tiramisu, and cookies ‘n’ creme, to name a few. Many of these flavors are also available gluten-free.

Sweet Avenue Bakery

(Photo credit: @sweetavenuebakeshop)

The vegan truffles are a must-try for those o enjoy cake but prefer a small serving. . The small round cake balls are dipped in a thin coating of icing and crowned with just the right amount of sprinkles. However, we must warn you, pop one of these in your mouth, and you are bound to order a whole cake for yourself. Or two. And yes, there is an orange creamsicle cake truffle that has your name on it.

Sweet Avenue Bake Shop has a vast selection of other vegan bites including donuts, cookies, brownies, and grab-and-go vegan candy with clever names like “No Whey, Chocolate Bar.”

Custom Cakes

Sweet Avenue Bakery

(Photo credit: @sweetavenuebakeshop)

The big attractions at this shop are the custom cakes. A scroll through Instagram or Sweet Avenue’s custom cake gallery will have you planning out the centerpiece for your next birthday. 

See More: Coffee + Cornbread: Comfort Food in Montclair – With A Full Vegan Menu

If you’re looking for an ombré unicorn cake for your child or maybe one with a favorite cartoon character on top, Sweet Avenue Bake Shop will work with you on both the flavor and aesthetics. Custom cupcakes are also available.

Sweet Avenue Bakery

(Photo credit: @sweetavenuebakeshop)

Everything at Sweet Avenue Bakery is delicious and a healthy alternative to the typical desserts. So many people have dietary restrictions these days and it can be hard to accommodate all your friends and family for a common meal. Here’s an option that tastes amazing and allows everyone to enjoy the dessert table. 

With an updated ordering system during COVID, you can order right off the menu for pick-up or delivery. Custom cakes require an email or a completed form on the website to start the ordering process. Follow @sweetavenuebakeshop on Instagram for updates on their shop and more inspiration for your next party.


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A Montclair girl born and bred, Eva Grall is a writer, blogger, and artist. When she’s not writing romance novels or short stories, Eva is planning creative projects for her blog and photographing flowers around town. She’s more than halfway through a gardening degree from New York Botanical Garden, loves rainy days reading with her cats, and is learning French at FIAF to earn her citizenship. Follow her adventures on her Instagram page @evagrall.