Beauty icon, serial entrepreneur, author, health coach, and Montclair resident for the last 30 years – the one and only Bobbi Brown has exciting news for New Jersey: Jones Road is getting a storefront in Montclair. Bobbi’s pandemic-born beauty line, which has gained quite a following over the past year, is opening a brick-and-mortar boutique in the heart of Montclair at 111 Grove Street, on the corner of Walnut and Grove Streets. Read on for a sneak peek of the shop and how it came to be.
(Photo credit: Jones Road Team)
After leaving her namesake company in 2016, Bobbi, in true Aries form, wasted no time jumping into new projects. From opening The George, an eclectic, elegant boutique hotel just steps away from the historic Van Vleck Gardens to launching Evolution 18, a line of wellness products (her first foray in the wellness industry), in 2018, to founding her new clean beauty line, Jones Road, Bobbi is a force and the gift that keeps on giving to Montclair and beyond.
(Photo credit: @amylombard)
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The New Jersey Hall of Famer debuted her second beauty line just last year in 2020 on the basis of clean, natural makeup products. These products don’t aim to change the face, but enhance one’s beauty, staying true to her legacy of ‘less is more’ when it comes to beauty.
But more than that, Jones Road is in contrast to the typical line that can be bought at a beauty store because it eliminates over 2,700 potentially harmful ingredients from its formulas, making it not only a choice of quality but of health.
(Photo credit: Jones Road Team)
The ‘no-makeup’ makeup brand carries a variety of makeup brushes, eyeshadows, eyeliners, eyebrow pencils, lip glosses, mascaras, and several versatile multi-use balms. Jones Road also boasts a mini skincare line of five products that includes eye cream, moisturizer, an oil stick, and what Bobbi calls a Hippie Stick – a universal balm that melts onto face, body, hair, essentially anywhere that needs moisture.
The collection encapsulates the one-size-fits-all model while also offering a variety of high-grade formulations designed for all ages, skin types, and skin tones.
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In addition to being able to shop the full Jones Road line in person, visitors to the flagship location will enjoy events, workshops, and more. “The space is going to double as a beauty think tank, an incubator for new products and ideas driven by the unparalleled magic that sparks when brand and consumers meet in-person,” her team shared exclusively with The Montclair Girl.
(Photo credit: Jones Road Team)
“For every new launch Jones Road has introduced, Bobbi has appeared on the brand’s social channels to share ‘how-to’s with thousands of live viewers that tune in. With the Jones Road flagship, Bobbi and her team can actually meet customers face-to-face, and hear and see what products they want next,” the team explained.
The official opening date of the flagship store is Friday, November 12th. Stay in the know with the latest happenings by following the Jones Road Instagram account at @jonesroadbeauty — and make sure to follow @themontclairgirl for a behind-the-scenes tour at Jones Road the week of the opening.
