Attention fashionistas — we have a little inside peek at this local trendy boutique just for you. Located at 342 Bloomfield Avenue in Caldwell, On Bloom is a high-fashion boutique full of all sorts of adorable clothing, accessories, and more. It features comfortable, stylish, and reasonably-priced items — perfect for gift-giving or for treating yourself. The boutique also has a personalized shopping experience to help you cultivate the perfect style and to allow your personal style to ‘bloom’. Keep reading to learn more about this local women-owned retailer in Essex County that we can’t get enough of.
About the Owners
The shop is owned by Gina Cifelli and Dawn Farese, who partnered up to bring some of the trendiest items in fashion to the West Caldwell community. Gina and Dawn are extremely experienced in the fashion industry, with both having over 20 years of experience. Alexandra Sabato is also a store manager with much passion and experience in the fashion industry. These 3 talented ladies love being able to help other women feel good about themselves through fashion. Their passion and many years of experience in the fashion and beauty industries show through in every aspect of the business — and they will help cultivate your wardrobe and accessories to match your lifestyle needs. Their friendliness, knowledge, special touch, ideas, and style are some of the many reasons why customers (ourselves included) find On Bloom an amazing place to shop.
The MG team had the pleasure of speaking to Alexandra Sabato, store manager, to learn a little more about this local boutique.
“My favorite part about working at On Bloom is all the relationships I have made with our customers. Since I’ve gotten to know the ladies well I feel we work so well together putting together the perfect outfit or simply finding the best additions to their wardrobes. It’s always really rewarding making women look and feel good about themselves.”
On Bloom’s Mission + Vision
Celebrating its 3rd year of business this coming September, the mission at On Bloom is to create a personalized shopping experience and to inspire clients to allow their personal style to BLOOM (no pun intended). The spot has style consulting, thrives on creating relationships and face-to-face customer service, as well as providing an e-commerce shop for consumers’ convenience. On Bloom has a fun and interactive Instagram page — @onbloomtheshoppe — where you’ll see in live time when new items are available, what items are on sale, outfit inspiration and ideas as well as tips and tricks to make you feel amazing every time you leave the house. Plus an awesome highlight reel — so you can.
The inventory at On Bloom is updated regularly — with new items arriving each month. You’ll find tops, bottoms, loungewear/sleepwear, dresses/jumpsuits, outerwear, accessories, and more. From planning for a night out on the town, to a cozy girls’ night in, to home decor items and more, you’ll find something for any occasion. Not to mention — trendy, affordable, fashion-forward items that will wow your friends. On Bloom’s store hours are Monday-Thursday from 10AM to 6PM, Friday from 10AM-5PM, and Saturday from 10AM-4PM, and the store can be reached at 973-228-2230. Happy shopping!