A one-of-a-kind custom lingerie company has opened in Montclair. Designer Kelly Grey has officially opened Greymade Lingerie, a bespoke and inclusive lingerie design studio. The new spot opened in January and is located at 16 Church Street in Montclair. Read on for everything we know about Greymade Lingerie in Montclair, New Jersey.
Photo Credit: Greymade
About Greymade Lingerie
Greymade Lingerie is a bespoke lingerie studio with a mission rooted in inclusivity. The store’s website states “At Greymade, we believe that everybody is unique, and so should be the lingerie we wear. That’s why we create bespoke bras and lingerie pieces, each handcrafted to the precise measurements and needs of the individual client. Our process is as unique as the women we serve, offering personalized consultations and custom designs that ensure every piece is a perfect fit—because no one should have to compromise between comfort, support, and beauty.”
Photo Credit: Greymade
In July 2024, Greymade’s Instagram launched, teasing a capsule collection for the fall 2024 season. The store opened its virtual doors in November 2024, followed by an official brick-and-mortar opening in January 2025. Founder Kelly Grey revealed a stunning tour of Greymade’s cozy design studio in Montclair, giving followers a virtual peek at the space with details about the design process and founding story.
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How it Started
Owner and founder Kelly Grey is the talented mind behind Greymade Lingerie. She has a background in communications design and technology and is both a seasoned educator and design professional. Besides her work at Greymade, Kelly is also a Visiting Assistant Professor at Pratt Institute, where she leads courses in visual communication, textile communications, and digital prototyping. As an educator, Kelly has also earned advanced degrees from Teachers College, Columbia University, and FDIM.
Greymade was born when Kelly noticed a gap in the market when it came to inclusive lingerie. She shared on her website that she had spent decades searching for a bra that provided key factors such as balance, support, comfort, and style. With her design background, expertise, and plenty of curiosity, she was on a mission to learn more about bra-making and making the local lingerie scene more inclusive with her own two hands. She took the initiative to mend this gap by diving into courses at Central St. Martins in London and The Fashion Institute of Technology in New York City to hone in on the art of bra-making. Kelly shared on her website that “After years of research, hands-on learning, and extensive testing, she realized the secret to a perfect fit: starting with the client, not the garment.” Also sharing that “Greymade was born from a simple but powerful desire: to create lingerie that fits and flatters every body.”
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The Process
Photo Credit: Greymade
The bespoke design process at Greymade is comprised of five steps to ensure that the garments are just right.
- Design consultation + measurements
- Custom pattern creation
- First “toile” fitting (to try on the first prototype)
- Final “forward” fitting
- Delivery + aftercare
Readers can learn more details about the process and pricing here and can book a consultation with Greymade here.
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