Home CultureBlack-Owned Local Beauty Brands in North Jersey

Local Beauty Brands in North Jersey

by Morgan Rupinski
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There’s no doubt that everyone deserves a little TLC when it comes to skin care and beauty needs. Luckily for you, we’ve rounded up a few of our local favorite beauty brands and shops to help you address skincare issues or simply refresh your makeup routine — or even as the perfect gift. From soaps and cleansers to makeup and lip balms, these local brands have you covered. Read on to learn more about these North Jersey beauty brands.

Jones Road Beauty | 111 Grove Street, Montclair

jones road flagship store montclair

(Photo credit: Jones Road Team)

The Ivy at Chatham

Jones Road was founded by makeup artist and Montclair local, Bobbi Brown, in 2020. Jones Road emphasizes the philosophy of clean, strategic, high-grade formulations that work on every skin type and tone while being simple to use and easy to master. Jones Road offers a variety of products ranging from eyeshadows, foundations, mascara, and blush to creams, cleansers, and brushes. You can shop Jones Road locally at its flagship location or shop online here.

Read More: A List of North Jersey Salons That Specialize in Curly Haircuts

Pholk Beauty | 203 Monticello Avenue, Jersey City


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Pholk Beauty is a black-owned beauty brand that focuses on protective benefits for melanated skin. Founder, Niambi Cacchioli put together her love and knowledge of natural skincare with African Diaspora’s healing and herbalist traditions to create Pholk. Pholk gives women of color a natural skincare space by addressing specific needs such as dark spots and hyperpigmentation. Pholk offers products such as face washes, oils, balms, and mists. You can shop Pholk Beauty online or the Pholk Beauty Lab at 203 Monticello Avenue, Jersey City. MG team fav: Pholk Beauty’s Aloe Lemon Balm Face Mist.

Nyah Beauty | 78 John Miller Way Suite 305, Kearny

nyah beauty

(Photo credit: @nyah_beauty)

You shouldn’t have to stress about your skin care. Nyah Beauty offers handcrafted, plant-based skincare options that are free of detergents, phthalates, and other potentially irritating ingredients. Nyah Beauty offers soaps, scrubs, and lotions that are gentle and effective. Not only can you shop Nyah Beauty at these retail locations, but you can also attend your own lotion, soap, or candle-making class. Click here for more information.

Hyssop Beauty Apothecary | 674 Bloomfield Avenue, Nutley


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The Hyssop Beauty Apothecary creates and offers gender-neutral, handcrafted skincare and beauty products. Every product is made from renewable ingredients, uses sustainable packaging and manufacturing methods, and is free from artificial colors, fragrance, and synthetic chemicals. From bath and body oils, soaps, cleansers, and creams to lip balms, deodorant, and shaving needs — Hyssop Beauty has everything you need. You can shop both online and in-store.

LaMonique Cosmetics | Online

lamonique cosmetics

(Photo credit: @lamoniquecosmetics)

This Hasbrouck Heights makeup brand, LaMonique Cosmetics, is a small luxurious line of mineral-based cosmetics including vitamins A, E, and D alongside lavender-based aromatherapy and essential extracts. Products include face illuminators and highlights, concealers, lip glosses, and balms, and eyeshadows. Founder Monique Glover consistently focuses on her community and was recently featured in NJ.com regarding her collaboration with descendants of women’s rights activist Sojourner Truth. You can shop LaMonique Cosmetics online here.

Blende Beauty | 106 Elm Street, Westfield

blende beauty

(Photo credit: @blendebeauty)

Veteran television makeup artist, Keira Karlin of Blende Beauty and Blende Custom Makeup Lab, created the brand from her desire to build a luxurious makeup lab/studio that offers a full line of custom makeup blended for each woman on the spot. Blende Beauty offers a wide array of products that can be customized to your skin complexion in just a few minutes. This precise and individually tailored collection is made just for you. They can even match your favorite discontinued product shades as well. You can shop traditional products and shades online or head in-store for a personalized experience.

See More: A List of Bayonne Beauty Spots to Visit

Isabelle K Cosmetics | Online

Isabelle Shih is a sixteen-year-old, New Jersey-based business owner of Isabelle K Cosmetics. Ever since she was eight years old, she loved experimenting with creating makeup in her kitchen alongside the chemistry and marketing aspect of owning a small business. She created Isabelle K cosmetics to help people find quality and affordable makeup that is perfect for sensitive skin. Products include lip balms, glosses, and scrubs. You can shop Isabelle K Cosmetics here.

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