Carli Clesmere 
Pura Vida, a popular name for those in Miami (and now NYC), known for its health-forward menu, is now open at The Mall at Short Hills as of April 16th, marking the brand’s 50th location in the United States, and its first in New Jersey. The Miami-based fast-casual concept has been going viral on social media recently, and now New Jersey locals do not need to travel to see what the hype is all about. The new spot is located at 1200 Morris Turnpike in Short Hills. Read on for more about Pura Vida Miami and what to expect.
About Pura Vida Miami
Pura Vida started in Miami in 2012 and has since grown into a fast-casual favorite with more than 20 locations across Florida. The brand has also expanded beyond Florida, with spots in New York and California.
View this post on Instagram
In the summer of 2025, The Hoboken Girl reported that Pura Vida was headed to New Jersey, with plans for its first location in Hoboken. Earlier this year, signage appeared at The Mall at Short Hills, along with visible interior work, and a TikTok from user @sophiasternnn shared the update. While the Hoboken location has yet to open, the wait is over, as Short Hills is now home to the brand’s first open location in the state.
Read more: New Sandwich Shop, The Salty Cow, Opens in Bloomfield
The brand marked the milestone with a celebratory post highlighting the grand opening, complete with a ribbon-cutting ceremony for its 50th location nationwide and its first in the Garden State.
View this post on Instagram
What’s on the Menu
The menu is built for all-day breakfast, with wraps and egg plates that make for a quick + healthy bite. There are also salads with standouts like the kale Caesar, plus sandwiches ranging from chicken to a classic tuna.
View this post on Instagram
Guests will also find bowls, wraps, and a variety of hot and cold plates, along with snack options like hummus and empanadas. The drink lineup includes coffees, teas, smoothies, and health-focused juices and shots. It’s the kind of spot where you can grab something fresh and feel good after.
See more: Inside the Bruce Springsteen Suite at The Asbury Hotel
Follow @themontclairgirl on Instagram + TikTok for the latest Montclair updates, sign up for our weekly newsletter here that shares everything you missed each week, and check out our events calendar, which has over 100+ events weekly to peruse.
